It's time insurance is done the RightWay!
We deliver the tools, training, and support to provide true transformation of agents into advisors
The RightWay to Do Financial Guidance
RightWay Life isn’t just selling insurance, we’re delivering valuable advice. While traditional agents focus on selling products, we’re transforming the industry. Our agents become trusted advisors who put their clients’ best interests first.
Solutions That Serve a Bigger Strategy
We deliver personalized advice through the CARES Experience™, starting with a thorough analysis of each client's unique financial situation to optimize their insurance and capital.
Life Insurance
Term, whole, and universal life solutions that protect families while building toward a future where coverage is no longer needed.
Long-Term Care
Proactive planning for the costs of aging — preserving assets and protecting the people clients care about most.
Annuities
Guaranteed income and growth strategies that complement investment portfolios and provide peace of mind in retirement.
Transforming How America Thinks About Insurance
The current state of the insurance industry is broken. Most Americans are underserved — sold products they don’t understand by agents who aren’t equipped to see the full picture.
Our vision is to change that by building a network of advisors who use insurance strategically, reduce unnecessary coverage over time, and ultimately help clients build the life they want.
Learn the RightWay Approach
Three short videos that explain our philosophy, process, and opportunity
Analyzing the Client's Need
A unique and accurate analysis of a client's current and future needs as they fluctuate
Managing the Client's Need
A new approach to determine which insurance solutions meet the client's needs
Reduce or Eliminating the Client's Need
Providing clients a proven strategy and process to reduce and eliminate the need
Why Advisors Choose RightWay Life
Live Anywhere, Work Anytime
Our model supports true geographic and scheduling freedom. Build your Business from anywhere in the country.
Proven CARES Experience™
A structured, repeatable system for building deep client relationships and delivering consistent outcomes.
Business Development
Marketing support, business planning frameworks, and ongoing education built into your Business from day one.
Legitimacy & Credibility
Access to institutional-quality tools and resources that were once only available to large wirehouse advisors.
Comprehensive Portfolio
Life, LTC, and Annuity products from top-tier carriers — everything you need in one place.
CARES Insurance Optimizer
Purpose-built tools that help advisors clearly visualize client goals and build strategies around them.
CARES Insurance Optimizer A new experience that puts clients first
CARES Insurance Optimizer is the technology platform that powers the CARES™ experience. It gives advisors a structured, visual way to understand client goals, identify gaps, and build strategies around what actually matters to people.
This isn’t generic financial software — it’s a purpose-built tool designed around our philosophy that the client’s life goals must drive every financial decision.
Meet the People Behind RightWay Life
Experienced advisors and professionals committed to transforming the industry
Jacques Cureton
President of RightWay Life
Olga Storojuc
Director of Training
Don Means
President of OrganizAmerica
Rick Peterbok
CEO of the CARES Companies
Amber Marietta
RightWay Life Operations
Jacob Perry
Recruiting and Onboarding
Michael Conticelli
President of IFA
Brett Simms
Director of IFA Operations
Andrew Hoskins
Director of Investment Models
Dennis Wesel
IFA Compliance
Brigid Toothman
IFA Operations
Ready to Build the RightWay
Join a network of advisors who are doing it the RightWay – and building businesses they're proud of.
